Studebaker Gran Turismo Hawk

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Studebaker Gran Turismo Hawk

1962 - 1964
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4 star
Studebaker Gran Turismo Hawk
Due to a number of factors, Studebaker's finances were poor by 1954, leading to a merger with Packard. Studebaker-Packard would fare no better, as Studebaker would lose 43 million dollars in 1956, and Packard disappeared altogether after 1958.

Studebaker would rebound in 1959, introducing the compact Lark, a success that helped push Studebaker back into the black. By 1961, however, Studebaker would be back in the loss column.

They countered with the new Gran Turismo Hawk for the 1962 model year, styled by Brooks Stevens.The Studebaker Avanti debuted as a 1963 model.

Styled under Raymond Loewy, the Avanti featured disc brakes, optional supercharged engines, and a fiberglass body. Studebaker's financial problems continued, however.

In December 1963, Studebaker closed its South Bend plant. Production continued through March 1966 at the Hamilton, Ontario, Canada plant, where a blue and white 1966 Cruiser marked the end of 114 years of Studebaker vehicle production.

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