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Atlantic products were marketed in Australia from 1924 and Union oil products (under the 'Venus' name) from 1925. In 1927 the U.S. Atlantic and Union concerns formed a holding company, as a result the Australian based Atlantic Union Oil Company marketed Union motor spirit and Atlantic oils.

In 1931 Union 'White Flash' made its debut and in 1934 saw the appearance of Atlantic Ethyl. By 1962 the Atlantic name was replaced by the Esso logo, largely due to changes in ownership of the U.S. based concern. In 1991 Esso Standard Oil (Australia) was taken over by Mobil.
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